Bringing you closer
to your favorite stars.
Bringing you closer to your favorite stars.
Want to get a birthday wish from Taylor Swift or Ice Cube? Time to get your Cameo.
Want to get a birthday wish from Taylor Swift or Ice Cube? Time to get your Cameo.
WHAT IS CAMEO?
WHAT IS CAMEO?
That’s hella expensive.
That’s hella expensive.
Cameo allows celebrities to set their price for a personalized video shoutout. The trend suggests that the more famous a celebrity, the more expensive their price. People are eager to book a Cameo but aren’t motivated to spend that much money. To solve this price and motivation issue, I introduced a gamified experience where fans could participate in contests and earn Cameo credits.
Cameo allows celebrities to set their price for a personalized video shoutout. The trend suggests that the more famous a celebrity, the more expensive their price. People are eager to book a Cameo but aren’t motivated to spend that much money. To solve this price and motivation issue, I introduced a gamified experience where fans could participate in contests and earn Cameo credits.
FINDING THE NORTH STAR
FINDING THE NORTH STAR
Introducing, Cameo Contests.
Introducing, Cameo Contests.
Many exciting directions was explore to incorporate into the Cameo product holistically, but I honed in on prioritizing a new feature called Cameo Contests. This novel product vertical solves the issue of making celebrities affordable and addresses Cameo’s mission, to create the most personalized and authentic fan experience
in the world.
Many exciting directions was explore to incorporate into the Cameo product holistically, but I honed in on prioritizing a new feature called Cameo Contests. This novel product vertical solves the issue of making celebrities affordable and addresses Cameo’s mission, to create the most personalized and authentic fan experience
in the world.
SIMPLICITY
Replaced notification tab on the navigation bar to maintain a consistent number of items but also strategically enhances discoverability within our platform
Replaced notification tab on the navigation bar to maintain a consistent number of items but also strategically enhances discoverability within our platform
CONTENT NAVIGATION
Cards under categories label are contests or creator challenges filtered by categories to boost screen’s information architecture.
Cards under categories label are contests or creator challenges filtered by categories to boost screen’s information architecture.
ADDING MOTION
Confetti animation adds to the overall experience of accomplishments within the app and evokes a euphoric feeling for the user.
Confetti animation adds to the overall experience of accomplishments within the app and evokes a euphoric feeling for the user.
SENSE OF URGENCY
Displaying remaining time and number of submissions up front encourages urgency from users to participate in creator contests.
Displaying remaining time and number of submissions up front encourages urgency from users to participate in creator contests.
NEW COLOR CODE
#C18A00, this distinct hue is meticulously chosen to symbolize coins and gold, aligning with the concept OF Cameo credits as a highly valuable commodity within our brand ecosystem.
#C18A00, this distinct hue is meticulously chosen to symbolize coins and gold, aligning with the concept OF Cameo credits as a highly valuable commodity within our brand ecosystem.
PRODUCT MARKETING
PRODUCT MARKETING
Let’s make this a global phenomenon.
Let’s make this a global phenomenon.
With emerging technologies becoming commonplace, Cameo Contests will be advertised as interactive AR posters that are distributed all around the city (e.g. subway, bus stops). We can create a scavenger hunt type game where players can earn Cameo Credits by scanning the posters.
With emerging technologies becoming commonplace, Cameo Contests will be advertised as interactive AR posters that are distributed all around the city (e.g. subway, bus stops). We can create a scavenger hunt type game where players can earn Cameo Credits by scanning the posters.
REFLECTION
The Creator Economy
In the digital age, the Creator Economy is a vital economic frontier, and understanding ways of how to serve and engaging creators is paramount. Not only are creators the most active participants but also are the architects in shaping the way we create, consume, and connect in the modern world.
Are you a creator? Let’s connect! :)
In the digital age, the Creator Economy is a vital economic frontier, and understanding ways of how to serve and engaging creators is paramount. Not only are creators the most active participants but also are the architects in shaping the way we create, consume, and connect in the modern world.
Are you a creator? Let’s connect! :)